Refine your geographic targeting

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Targeting is one of the main pillars when designing any PPC strategy . Especially for local businesses, targeting a specific area is key, as you will want to reach an audience as close to your business as possible.

In your geo-targeting settings , you can select specific areas where you want your ad to appear, or radii centered around your business.

You have the option to target a specific region directly or georgia phone number data target by radius. So if you have multiple brick-and-mortar stores, you can create a radius around those locations within which your ad will appear.

Direct targeted PPC ads to specific pages
Many marketers struggle with deciding which pages to target with their paid advertising. Advertising should always be consistent with the landing page . For example, if you run a flower shop and your ad targets the phrase "nearest flower shop," your ad might target the main page of your website. However, if you target the keyword "order flowers online," your ad should target directly to the page where the customer can order flowers .
When choosing which keywords to use in your SKAG reports, focus on which words are generating the most revenue. Consider:

• Which product or service generates the most revenue?
• What is the monthly search volume for search terms related to the products or services you sell?
• What is the competition and average cost per click for these terms?