It is in them that users most often make purchases

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The demand for interactive campaigns is growing not only among users, but also in the entire market. Video advertising and native advertising demonstrate the highest click-through rate . Native advertising has many more advantages than banner advertising, as it fits very well into the design of the application, without worsening it, and is more noticeable to users. Experts predict high growth rates for native advertising - more than 4 times over the next 5 years. If you decide to focus on advertising and use various formats, then be careful, because according to statistics, about 16% of users delete applications due to excess advertising.

Subscriptions and mailings The 2020 figures namibia cell phone number list for these areas are breaking all records - for example, the number of paid subscriptions has grown by a third compared to 2019. If you estimate how much each user spends, it comes out to about $15 per year. But, again, referring to the statistics, it should be taken into account that only about 10% of users from the total number are ready to spend. About 70% of revenue comes from mobile games.

Applications that are not gaming most often earn money from subscriptions. The main categories of applications in which users subscribe are movies, music and photos. Method 3: Paid Apps The model of apps with a free trial period, after which the user is forced to purchase a paid subscription or delete the app, is becoming popular. Fully paid apps, which require purchase before use, are less in demand. In comparison, the number of downloads of conditionally free apps is in the millions, while the number of downloads of fully paid ones is in the thousands.