Gain the trust of search engines and visitors

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People are increasingly distrusting brands and advertising, and are adopting the opinions of influencers they admire and want to be like. Google has noticed this, and is considering giving preference to content created by influencers.
Most business decisions start with an online search . Research shows that not only consumers but also B2B customers start their business with a Google search. So if you want your business to survive in a competitive environment, you probably can't do without optimizing your website for search engines .

It is therefore not surprising that most people try to ivory coast phone number data push their business offer pages as high as possible in search results in order to gain new customers.

But what good is a top search result if your website doesn't inspire trust? If a B2B visitor decides to approach you with an offer worth hundreds of thousands or millions, you'll need more than just an optimized website to convince them. You need to gain and maintain credibility . People who are authorities in your field, people known as influencers, can help you with that.

Who is this influencer?
This word, which is becoming increasingly popular these days, refers to a person who has the power to influence a significant number of people with their opinions and behavior . Influencers can be, for example, YouTubers, Instagrammers or other people, companies or organizations who are popular in their fields and whose opinions are valued by a significant number of people. Of course, it doesn't have to be just entertainers and celebrities, but also experts who are important in their field. We can increasingly see their influence being used in so-called influencer marketing.