Conversion-focused campaigns

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Acquisition and conversion campaigns are often considered the easiest to track and optimize – especially because their outcome, which is profit, can be measured very precisely. In campaigns focused on acquiring conversions, we should track these KPIs:

• Total number of conversions and conversion rate
• Lead generation
• Cost per conversion

Number of conversions and conversion rate
Conversion rate is simple. It tells you how kenya phone number data many sales, regardless of their profitability, you successfully closed in a specific period of time . In addition to the total number of conversions, you should also focus on the conversion rate, which tells you what percentage of visitors ended up buying something. Conversion rate helps you measure the effectiveness of marketing campaigns and further optimize them.

Lead generation
In some types of businesses, the path to closing a deal is longer. Typical examples are insurance, real estate sales, or financial services. A customer leaves you a contact number, arranges a meeting, and only later does the sale possibly take place. To determine the effectiveness of a marketing campaign, it is necessary to measure these potential customers as well.

Cost per acquisition (CPA)
Similar to conversion rate, CPA is another metric that tells you how effective and efficient your marketing is . Just because you’re getting conversions doesn’t mean you’re making money. If the cost of getting one conversion is higher than the profit, the opposite may be true.