Talk to an impartial person

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Often times, when you write something, it looks good on the screen, but sounds strange when you read it out loud. However, when people read your text, they will often repeat it to themselves in an inner voice. This process is called subvocalization. Your text should therefore be written in a way that can be easily read aloud and still be understandable. Things simply sound different when you read it out loud.

Read your text aloud. If it rhymes randomly, has a kuwait phone number data complex sequence of words, or is difficult to follow in some places, rewrite it. Here's an example: Let's say you have an online store that sells perfumes and shampoos. You sell two different types of perfumes: deodorants and antiperspirants. You also sell two different types of shampoos: for dry hair and for oily hair. You also have different landing pages dedicated to each product. If you were to group all of these keywords into one ad group, it would be difficult to show a specific ad to someone searching for your products. You don't want someone searching for deodorant to see an ad for shampoo. So each ad group should have its own set of ads . You might structure your account like this:



Once you have written your text, read it to someone who is not biased. This will help you quickly determine whether the text is written in a clear and understandable way . Reading your text to someone else is a great way to determine whether it is understandable enough for the average reader.

Quality texts are one of the basic pillars of SEO – search engine optimization . Therefore, you should try to make your text content as good as possible. If you don’t like your text after reading it, that’s okay. Even the best articles probably started as a draft that wasn’t very readable. You will probably have to rewrite the text several times before it is perfect. Therefore, consider the first version of the text only as a draft that you can edit later.