How to generate qualified leads in e-commerce?

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With market changes and consumer behavior changing their purchasing perceptions, small and medium-sized companies must be aware of new ways to win customers.

If you own or manage a small business, you’ve probably heard of Inbound marketing and the word Leads.

But do you know what Leads are and why they are so vital for companies?

Lead generation is a fundamental strategy for your company to achieve success with digital marketing.

What are Leads?
In digital marketing , a lead is a potential customer who has expressed interest in your product or service.

This person has come to your website through some interaction and has provided data that will be used to guide you further through the sales funnel.

This means he was looking for more information on a particular topic or service.

This Lead is a potential customer, someone who is south africa telegram data interested in your content or service, which means they probably want to know even more.

It could also be a person you have had contact with, or someone from your company you have had contact with.

A lead is a business opportunity that can be added to a list and used as a reference for other contacts made by a company on social media platforms such as Instagram or Facebook.

What is a Qualified Lead?
A qualified Lead is a user who has identified a problem and is looking for solutions, or a person who is thinking about purchasing a product or service.

Knowing the information needed to identify qualified leads allows your marketing team to create effective campaigns and confidently include them in their day.

Therefore, in addition to investing in strategies to attract users to your website, landing page or social networks, it is also essential to work on building a relationship of loyalty with your brand and educating your target audience about your product or service.

I have separated some tips for you to put into practice:

Start by researching your target audience and creating personas
Starting with a good study of your company's target audience is essential, going beyond quantitative data, identifying consumers' feelings and reasons for purchasing.

And a good tip to understand them better is to create personas, by defining them you can optimize your actions.

Do not buy lists from other companies
When sending messages to someone who has never heard of your brand or has heard of it but never agreed to interact with it, you will certainly face rejection issues.

This can range from simply ignoring the message to having your domain added to spam blacklists.

Invest in opt-in campaigns
An opt-in campaign is one in which all people on the mailing list have authorized receiving emails from a company.

From there, it is essential that your delivery goes beyond a product or service, showing consumers that you have a lot to offer so that they are interested in consuming your content and, therefore, become qualified leads.

Generate more content
When talking about differentiated content, you can generate content to nurture leads with blogs, social media posts, videos, webinars, among others.

The secret is to discover what type of content is most accepted by your audience and invest in that format.

Take advantage of the influence of existing customers
A good way to get new leads and qualify them is to work on referral campaigns.

Capture emails in-store
It’s not just through landing pages that you can get information about consumers.

So, if you also work with a physical store, take the opportunity to capture the emails of customers who enter the store, even if they don't buy anything.

Be present on the right social media
After studying your target audience, you will know which channels are ideal for reaching them.

If most of your customers are business owners, you have a business that needs B2B communication.

In this case, a good option is to use LinkedIn, choosing keywords related to your business and your customers' business so that they can find your company on search engines more easily.

Optimize all your effort
Once you've built your strategy, optimize it with SEO techniques to maximize organic search results, ads to maximize paid search results, email flow based on user interest, and even content delivery testing to see what works and what doesn't with your target audience.