Promote your brand
When we talk about Content Marketing – whether B2B or B2C – the first thing you should avoid at any cost is promoting your brand. It is no use just saying that your company has the necessary expertise to do a good job, you must prove through these contents the knowledge that can be useful for the customer.
As much as the amount and regularity of publications are essential to the success of a Content Marketing strategy, it is important not to produce in any way. After all, the internet is full of content and the B2B audience is even more demanding with the quality and depth of what you are offering.
Make assumptions
Decision-makers in companies don’t care what you think, they need numbers,new zealand cell phone number list statistics and information to prove everything you’re saying. So don’t make assumptions and present data that can be used to convince you to know more about your company and maybe become a customer.
Produce and wait
As good as the content produced by your team is, it won’t stand out on the internet on its own. Therefore, use the necessary resources to promote it. Whether through SEO and better positioning in search engines or investing in paid ads. The important thing is to use the tools to make the content reach its target.
Not having a dedicated professional to produce
According to a survey by the Content Marketing Institute, 32% of companies do not have a professional dedicated exclusively to content production work. The same study reveals that among the companies that achieve better returns, this same number is reduced to 13%.
What are the best examples of B2B Content Marketing?
For you to see how some companies can efficiently exploit B2B Content Marketing, we have included some successful examples that can be adapted to your business and public.
Deloitte Insights
What could be better than becoming a reference in research and studies when the subject is consultancy? Deloitte, however, does this with excellence, approaching the most diverse questions about different industries, becoming a source of consultation for the most varied audiences, generating enormous traffic in its pages.
CB Insights
As we said before, newsletters are very efficient for communication with the public and CB Insights does it very well. With a more relaxed connection, everything you need to know can be read without even clicking on a link. Thus, you do not need to force the user to have any interaction and, at the same time, strengthen the brand awareness of your brand.
Differentiating yourself from the audience, you need to communicate with will ensure greater efficiency in your marketing actions with content produced according to the interests and demands of the reader that you want to impact. Your team’s productivity will increase and financial resources will be better used.
Now that you know how to create an efficient B2B Content Marketing strategy, how about understanding a little more about the content you can use to captivate the attention of the user who visits your page? Then access another of our contents and check out our Step By Step Guide of Interactive Marketing!