Additional reporting metrics and real-time reporting

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BLS 2.0 offers additional reporting metrics that can be analyzed throughout the study. While these metrics can be difficult to understand, they offer useful information.

In the card view, you can drill down into each metric to luxembourg phone number data see how your ads performed across different demographics , such as age, gender, and more. You can then use this information to inform your next ad campaigns.

There are a total of 5 questions available in the survey , but unless you have a high enough budget, you won’t be able to select all of them. The only next step is to add your campaigns to BLS. While this feature may not seem like a huge improvement over the original BLS, the flexibility to add new or paused campaigns is one of the most useful benefits compared to the old setup.

Why try BLS 2.0?
In conclusion, YouTube is a platform with incredible advertising potential , but if you can’t reliably measure the impact of your video ads, it’s difficult to accurately assess the impact your campaigns are having on your overall brand awareness. Views, click-through rates, clicks, conversions, etc. can all measure the effectiveness of a video ad, but the answers from thousands of people to specific questions will tell an advertiser what people really think about their brand or product. If you’re not using BLS on your video campaigns, you’re missing out on more detailed information that you can use to improve the effectiveness of your marketing . If you already have video ads and your ad budget is above the required minimum, there’s no extra cost to create a BLS. It’s worth a try!