6 Reasons Why More Content Isn't So Great (It's Actually Worse!)

[seonajmulislam00]

Mark Schaefer first predicted it five years ago, in 2014.

6 Reasons Why More Content Isn't Better (It's Actually Worse!)

The marketing industry should have taken this as a warning, and some of us did.

But not enough.

Instead of moving forward with each other (and our audience) with content , we continued to run a metaphorical race for who could publish the most content with the highest word count.

So content shock has korea telegram data to get worse, both for marketers and for the audiences we create content for.

Now we are really in it and we need to start dealing with the consequences.

“It’s” being overloaded with content, and wow, it’s hard to wade through.

Have you ever…

Feeling creative burnout or writer's block?
Experienced regular burnout?
Are you starting to feel repetitive with your content?
This is all thanks to content shock, marketing overload, and the “more is better” approach to content that the content marketing industry has been adopting over the past decade.

If you’ve addressed any of the items on the list above, you may already be taking a more sustainable approach to content strategy.

But if you’re still not convinced that more content isn’t better, let me convince you.

Here are six reasons why more content isn’t better—and may, in fact, be worse.

1. Content marketers are not immune to the burnout epidemic
We are in the midst of a reckoning with Hustle Culture, a work culture that glorifies endless productivity, overwork, and sacrifice more than health, balance, and boundaries.

In 2019, we began to see the beginning of the end of this mindset.

First, there was BuzzFeed’s viral article about millennial burnout . Not that burnout is exclusive to millennials.

Then, later in the year, the World Health Organization officially added workplace burnout to its International Classification of Diseases.

And throughout the year, we started to see more discussions about burnout that were frankly overdue .

Burnout Statistics

Traders of all types – from in-house , to agency-side , to self-employed – are joining the discussion.

In fact, Search Engine Journal has also joined the conversation, introducing a weekly self-care column where, along with other marketers, I talk about my own experience with burnout.

It’s clearly something we’re all dealing with, and it’s time we learned how to adapt the content marketing practices born in Hustle Culture to fit the coming era of balance.

2. All strategies have a point of diminishing returns
The second reason to start adopting a “less is more” approach to content marketing is the economic principle of the Law of Diminishing Returns.

According to Investopedia , here's what that means:

“The law of diminishing marginal returns states that at some point, adding an additional factor of production results in smaller increases in output.”

So what does this mean for content marketing ?

Well, there is a limit to the impact you can make with a given content strategy, regardless of how often you implement it by publishing new content.