How can relationships with the press boost companies?

[seonajmulislam00]

The relationship with journalists and media outlets can be a decisive factor for the success of an organization. With this in mind, Vocali organized the webinar How relationships with the press can boost companies .

The chat was attended by Leonardo Gorges, press officer at Vocali, Estela Benetti, economics columnist at NSC Total and CBN Floripa, and Luã Marinatto, assistant editor of Politics/Brazil at the newspaper O GLOBO.

The relationship between press officer and journalist
“Companies need to be doing well and appear in the media showing what they do.”
Estela Benetti, economics columnist for NSC Total and CBN Floripa

By having a press office service , the company kuwait telegram data only has to gain. This is because a journalist knows how to find out what is news and guide other departments on where and how this information should be disclosed.

This characteristic is essential to maintain a credible relationship, in addition to understanding how the other side works: the professionals who work in the media.

It is necessary to maintain a serious relationship without invading spaces. Communication should always be guided by respect and understanding of each person's role, avoiding invasive behavior that could harm the company's image.

What catches a journalist's attention when promoting a company?
“Public interest and the curiosity component are important issues.”
Luã Marinatto, assistant editor of Politics/Brazil at the newspaper O GLOBO

Often times, companies don’t want to talk about their revenue, and that’s okay. However, promoting new jobs, investments, social impact, and innovative products can be a great alternative.

After all, for journalists, the dissemination of relevant information is essential. For example, if the organization has data of public interest that has not yet been communicated, this may be interesting for both journalists and society.

Read also: Learn the right way to publicize success stories

Why invest in releases?
“The press release is important as long as it is well handled and well conducted from conception to dissemination.”
Luã Marinatto, assistant editor of Politics/Brazil at the newspaper O GLOBO

The press release continues to be an important tool for organizing the ideas of everyone involved , from advisors to journalists, especially when it comes to important and immediate issues.

At the same time, it is essential to invest in more individualized and targeted communication when publishing a press release . Whenever possible, exclusive information that adds value to the article and the public should be included.

Bonus Press Relations Tips
Check out some practical actions that your company can take to build a solid and effective relationship with the press.

Hire a specialized press office to guide the company's communication.
Releases must be well-prepared , with accurate and relevant information, and adopt a targeted delivery method.
Avoid invasive behavior and respect hierarchy and protocol when interacting with the press.
Disclose information of public interest and create content that arouses the curiosity and interest of journalists.
Conclusion
Strengthening relationships with the press is an investment that can bring significant returns for companies. Furthermore, maintaining a respectful and professional relationship with journalists is important for sharing accurate and relevant information with the public.

Do you want to count on the work of qualified and specialized press advisors? Contact us and find out how Vocali can help your company.