When social media frustrates plans and disrupts digital strategies

[seonajmulislam00]

Social media is part of a digital marketing strategy, not “the” digital marketing strategy. It is part of a package that includes blog posts, e-books, infographics, videos, emails, email flows, newsletters, and paid campaigns. But this is not always clear when a company seeks an agency to manage its online presence.

This is because there is still a certain “enchantment” (which almost always turns into amazement) with networks, which only grows as new platforms emerge or new features are launched.

It becomes “the last Coca-Cola in the desert”. Or that social network that…

…“I can’t stay out of it”
…“my son uses it a lot”
…“which is what people are accessing these days”
…“a client told me that he only accesses this network”
…“now my business will take off”

And there is still that reference to the success of a brand on social brazil telegram data media and it doesn't matter what level it is at (market and financial) or the long history of actions on the internet: “I want to do the same” .

Do you realize that there is always a lot of expectation with social networks , but with decisions driven more by desire than strategy? And it is always good to be careful what you wish for…

The reality of social networks
“So I can’t want to use social media anymore”?

You can, but not in “random mode” or because everyone else does. The problem, besides concentrating your actions on third-party channels ( something that at Vocali we always warn you to avoid ), is creating expectations that may not result in anything . Or may result in losses and frustration.

And besides not thinking strategically about social networks , the reason for this is a lack of knowledge about the reality of social networks . It's not just a matter of knowing formats, types of content or update routines – experts can tell you all about that.

It is necessary to understand the reality of each of the networks by observing the type of content published, the predominant themes and, mainly, the behavior of the users – they are the ones who give life (for better or for worse) to Instagram, Facebook, LinkedIn, TikTok…

It's like choosing where to open a branch of a business : you need to be careful and not just consider taste (desire) or first impressions.