Why associate it with Sales and Marketing?

[zakiyatasnim]

Fitting customer success costs under Sales and Marketing is a subtle but meaningful difference when comparing it to COGS.

First of all, it makes your product cheaper. We know the money is being spent either way but the notion about costs and return can enable different structures, more flexibility, and another point of view for investors.

So, why put it here? Well, as we already said, it is harder and harder to draw australia cell phone number list lines that isolate departments and teams within a business. The brand is the product, so all efforts from creation to selling are a part of it.

Looking at it like that, CS can be a way of optimizing conversions and reinforcing customer loyalty strategies. If the buyer’s expectations are exceeded, they will surely come back for more.

So we can’t at all separate this team’s effort from Sales and Marketing when they are planning something new — a sales enablement strategy or investing in interactive content, to give some examples.

Their knowledge of the buyer personas and their direct relationship with converted clients will be vital when making decisions in those areas. So why not account it as a part of them?

The only downside here is that CS can take resources from Sales and Marketing — which could be used both in volume and reach of well-designed content.

But on the other hand, a closer interaction between all of these teams can be a great way of planning and developing better, more assertive advertising campaigns. You trade volume for accuracy, which is always great to do when investing in Digital Marketing.