The e-book reveals its true power when inserted into a competent nurturing flow. It can be offered in an exchange of automatic emails as a solution to a need detected in a group of leads . Providing this highly relevant offer will considerably increase the level of interest of the public in the content.
Create versatile promotional pieces
Part of any promotional campaign requires versatile marketing materials that can be used across multiple channels. Create images that can be used as CTAs across multiple channels, such as social media or email marketing, showcasing your brand’s visual identity and a quick description of your e-book. It’s worth testing to define elements such as colors, layout , and language.
Insert CTAs into other content
The material you’ve already published on your company’s channels can help drive traffic to your e-book. For example, blog posts you’ve already created can provide links where relevant to drive interested users to delve deeper into the topic discussed in the e-book. Remember to only do this where it’s relevant.
Encourage sharing
People may be willing to share your content, but sometimes they namibia mobile database need an incentive to do so. Practicality helps a lot in this case, so consider including a share button on your landing page and in the e-book itself. Other marketing channels also have this possibility, such as email marketing.
How to measure the results of your e-book?
Once you’ve created a quality e-book for your company and ensured that it will be distributed well across your marketing channels, the final stage of your work is to monitor your results. There are specific ways to analyze the returns achieved with e-books and you can’t skip this step, as it is crucial to proving the effectiveness of your strategy.
See below the fundamental steps to measure your results when creating an e-book .
Analyze the volume of leads generated
A very straightforward way to make sure that your e-book is generating quality results is by analyzing the rate of leads it generates. Carefully analyze how many people continued along the sales funnel after coming into contact with your material. This means that it was able to satisfy these people's needs and interest them in delving deeper into the topic.