Effective Tips to Improve Your Google Ranking

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Every entrepreneur and website owner dreams of getting their business to rank on top on Google. The reason behind this is clear – to get to the top search or top 3 searches to improve the organic traffic of your website and business. It also helps in increasing the visibility of brands and potential sales of your business to beat your competitors in the market. Therefore, to achieve this goal, it is necessary to hire the best SEO company in India so that you can get optimized results.

Inappropriately, it's rare for a high ranking to happen by chance. However, the most skilled and knowledgeable marketers strive to land the top spot. So how can the average business owner hope to accomplish this feat? While there's no way to absolutely guarantee high rankings, this post will look at some strategies anyone can use to seriously increase their chances of claiming that number one spot.

Many times, it is very disturbing that your website is not ranking anywhere despite your company list in cambodia continuous efforts. Sometimes it seems that it will not work no matter what you do. You feel that Google hates your website and will never crawl it in future. Even, you have no idea behind this puzzle.

It is really a complex and difficult task to achieve ranking on the first page of Google. Have you ever wondered where your website traffic is coming from? Improving search engine ranking is not a piece of cake. If you want people to find you through a Google search, then search engine optimization should be your top priority.

It is impossible to lead your business if no one can find it, but there is a 33% chance that the top results will be clicked. It is also true that more than 75% of people do not click on the second page search. Therefore, your website should be displayed only on page one.

In this article, I will discuss a systematic and easy way to improve your Google rankings and generate more traffic.

Let's look at these factors one by one:

1. Go to a niche

To be successful with SEO services, it is best to go through the SEO process first. As a small business owner, you should not compete with the big organizations that have a huge bank balance. While, there is always a chance that you can easily outperform them with your proven strategies without spending a lot of money.

That's why it's important to focus on a niche. It simply means, rather than competing with the big companies that are extremely popular, using more general keywords. The only solution is to drown and become a big fish in a small pound.

Don’t forget that this will often mean shifting the focus of your business from general products to specific products. For example, rather than exclusively offering general SEO services, you could consider specialising in “free audit reports” or “fixing broken links”. It will likely be much easier to rank for these more specific keyword phrases, which will mean you can start ranking much quicker.

2. Selecting realistic keywords

Anyone can rank #1 on Google if they use the right keywords. If you choose keywords that are obscure enough, they will be easy to rank for. Of course, we don't want to rank for obscure keywords; we want to rank for keywords that people are actually searching for. Real queries that someone typed into their browser.

Using tools like Google Keyword Planner or any other, look for relevant keywords that have a decent number of searches but low competition. Once your website has a bit more authority and is ranking for a number of easier keywords, you can always move on to more competitive keywords that will bring you more traffic. The Top SEO Companies in India. Know better how to find the right keywords for business growth.

3. Make your content effective and actionable

A few years ago, Google released a major update to its algorithm known as RankBrain. This algorithm helps measure how Google searchers can interact with your site in search results. If people show interest in your results, Google will boost your ranking. If not, your ranking will drop like a stone. From a lot of research, I analyzed that every Google research demands actionable content.

When someone searches for something on Google, they don't want to read random people's opinions. In fact, they want some practical advice that can solve their problems quickly.

And if you can give them that, Google will notice... and give you a few points.

For example, when you search for the keyword "backlink", you do NOT want to hear why backlinks are important.

You want simple strategies that you can use right away.

Also, you need to publish unique and original content on your website. This is a must and one of the most important factors for a website's success.

Copying and republishing content from other websites will not work as originality of content is very important for Google ranking.

Does it satisfy the user's intent?

Every content you publish on your website should have a specific purpose and this is the most important thing to satisfy user intent.

When a user types a query into the Google search box, he or she expects the website that ranks at the top to offer the right content.

Make sure your content is good for candidates. Evaluate your content against other competitors to improve your content and ranking.

Can search engines understand it?

In addition to making sure you write content for users, you also need to make sure that search engines can understand it.

This means you need to learn how to write SEO-friendly content. SEO-friendly content helps search engines correctly interpret the context of your content.

Don’t forget that search engine crawlers are computers, not humans, and the only way to understand what a piece of content is about is through the signals you provide them through content SEO.

The most important factor in knowing if your content is long enough. The length of a blog post is a ranking factor. Although Google says it doesn't use word count in the ranking algorithm, it does state that content should be thorough and insightful.

Several studies have shown that long-form content performs better in search and is shared more on social media. There are no magic numbers that prove you should follow it, but as a general rule, articles with a length of more than 1,500 words will have a better chance of ranking at the top.

4. Improve your link profile

To get more attention, you need to have links from other websites on the web pointing to your website.

If backlinks come from large organizations or trusted websites, they have more value and can help influence your Google rankings well.


Link building
Link building or off-page SEO is a very broad topic, but what is important to understand now is that inbound links are like 'votes of confidence' from other websites and this is something that Google takes into account when deciding which web pages will get a higher ranking.

5. Get an accurate process on the page

In addition to getting high-quality inbound links, you also need to make sure your on-page SEO is on point.

On-Page SEO is a set of rules to make your website SEO friendly.

Google loves to read SEO-friendly websites and will find it easier. The more information it can “understand” from any website, the better the chances of achieving a good ranking.

You can also review our complete SEO checklist to learn more about how to get on-page SEO right.

6. Interconnection is essential

Internal linking is when you add a link to the web page that points to another web page on the same website.

Internal links are a very powerful way to tell Google what a page is about, they are good for the user as they can find new pages on the same website and they are also an incentive for Google to crawl more content on the same website.

A good internal link uses anchor text that describes the linking page.

7. Perform a Technical SEO Audit