Pixi Beauty UCGs
Pixi Beauty is a London-based makeup and beauty brand that has been around for over 20 years.
It has been called “the most loved brand by beauty influencers” and for good reason: its communication strategy for TikTok is based on sharing video reviews from the community.
This is its TikTok profile and you will immediately notice an alternation of content, between that of the community and that of the brand itself. Here the purpose, in fact, is twofold: the first is to present the news through institutional videos and the second is to show the real and authentic experience of people who test danish number phone the products and review them (in the latter case the impact on users is more immediate).
TikTok is the platform that has revolutionized the world of beauty. In fact, hashtags are frequently created (#getreadywithme #makeupreviews) that group content from influencers and others, regarding their experience with products related to the world of make-up.
But now some numbers that demonstrate the importance of this social network for beauty brands.
TikTok users say that authentic reviews are essential for discovering or considering new products. 37% of Italian users discover new brands and products through reviews, while 38% are inspired by creator tutorials and 35% by brands.
Types of Content to Post to Grow Your Brand - Pixi Beauty's TikTok Communication Strategy
Graphic contents
so they aim to convey new and valuable information to interested users.