The essence and configuration of conversion in Yandex.Direct

[subornaakter20]

Conversion in Yandex.Direct is an indicator of the ratio of site visits to target (conversion) actions (as a percentage).

By using the tracking settings for this indicator, you can get statistics on many important data. For example, if out of 1,000 users only 20 people placed an order, then the conversion rate will be 2%.

To calculate conversion in Yandex.Direct, there is a singapore mobile number details formula used at all stages of the sales funnel :

Conversion = Applications / Clicks * 100.

The target actions of site visitors (conversions) are determined by the goals of advertising campaigns. These can be :

filling out a special form;

phone call;

Subscribing to a newsletter;

purchasing a product or filling in order fields;

visiting a set number of website pages;

being on an online resource for a certain period of time, etc.

There are many factors that influence your conversion rate, including :

frequency of keywords written in advertisements;

the quality and attractiveness of the online resource;

quality indicators of advertisements within the campaign;

geotargeting accuracy;

CTR rate.

The click-through rate (CTR) is important . When it increases, the price per click will decrease, therefore, the number of visitors will grow even without increasing the budget. If you focus on YAN, the price per click will be cheaper due to the fact that the quality of traffic may change for the worse.

For search results advertising, the cost is significantly higher, but the chances of getting potential buyers are higher here. In this case, CTR is related to the cost of clicks. In the Yandex advertising network, this indicator can be significantly, but not critically, lower.

Setting up conversion in Yandex.Direct

Before you start monitoring the conversion of your ad, you need to configure Yandex.Direct as follows:

designate specific target actions in Yandex.Metrica . To do this, go to the corresponding settings tab. Target actions of visitors are divided into simple (number of purchases, page visits, calls) and complex, which consist of several steps (browsing the site, selecting a product and paying for it);

combine indicators from Yandex.Metrica with the created advertising campaign using general settings.