Opt -in emails are personalized and have a specific theme and content . However, they are not only useful for providing information about a product or news, but also for communicating any company changes.
It's characterized by being an easy process for users to line database subscribe to. It can appear as a subscription window or as a condition that will appear on your website so visitors can continue enjoying the content.
It's a process accessible for all devices, allowing visitors to subscribe without having to go through many steps and from the comfort of their smartphone.
Plus, it's user-authorized, so the company can save their data to avoid ending up in the spam folder , improving conversion rates and increasing your business's visibility.
An example of opt-in is when you visit a website that sells technology products and don't want to miss out on any new developments. You then authorize the company to receive promotional announcements so you can stay up to date on upcoming discounts.
Opt-out is a measure that a user takes to withdraw their consent or indicate that they are not interested in receiving emails from the company.
Users can opt out by unchecking a box or undoing a confirmation to indicate they do not wish to participate.