Google, with its intuitive capabilities, takes care of the rest, driving the conversion of potential customers with the right data, the performance and functionality of Performance Max campaigns, and optimizing performance in real time across all Smart Bidding channels.
Performance Max can combine all of Google's automation technologies investor database across budgeting, budget optimization, audiences, creatives, attribution, and more, all to boost your advertising objectives in a targeted manner.
Performance Maxes will be displayed as a selection of campaign types and can be viewed based on the advertising objective: “Sales,” “Lead Customers,” or “Local Store Visits and Promotions.”
Performance Max suggests creating specific formats for campaigns, adding tools like forms to acquire leads.
The key feature of Performance Max is the use of machine learning models that optimize bids and placements to drive customer conversions or add value to the information provided for conversions.
By providing the right information about which types of leads are most valuable to businesses, they can achieve valuable conversions that raise their brand profile and rank higher in search engines.