It's important to remember that the number of people who visit a website and make a purchase on the first try is very low. According to Neil Patel's website, 97.77% of those who visit a website don't complete a transaction.
Nowadays, thanks to the vast amount of information available on the zalo database Internet and the multiple competition, users spend more time researching, comparing, and evaluating their options: this is where whitepapers can make a difference.
To be effective, they must be precisely crafted and focused. That is, they must present facts and data using a logic that both demonstrates a problem and presents a solution.
The length will depend on the complexity and approach to the topic being covered. Although they can be composed entirely of text, they also often include other resources such as graphics, statistics, tables, and links.
The writing, layout, and everything that accompanies the information should address conflict resolution, while educating and persuading at the same time: the key above all is to reach the user without an obvious sales pitch.