Do You Know Why You Should Use Press Releases?

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Press releases remain the most effective way to get a message across to an audience, even with the changes in current communication.

There are several reasons why press releases remain relevant and a truly useful resource for companies. Here are some of them:

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Reach and coverage: A press release has the power to reach millions of people. Some massive news distribution platforms provide the ability to reach hundreds of audiences around the world.
Multimedia: Press releases should no longer be limited to a standard white sheet of paper with new zealand business email list informative text. Multimedia content can be added to enrich the information and generate greater impact.
Social media : the possibilities for dissemination through social networks are endless, and generating a press release that can adapt to its format and attract attention creates the possibility of quickly spreading a message among users.
SEO (Web Positioning): The ability to search for specific content results in a significant percentage of traffic reaching press releases via search engines. Implementing press releases in search engines and social networks is a good way to promote your message and your brand.
Mobile devices: Due to the constant increase in visits from mobile platforms, it is advisable to adapt the content so that it can be viewed on any device.
Authority: When a company is the source of information for its press release, it gains authority on issues relevant to its business. Many organizations use press releases to report official responses or reactions to market circumstances.
Duration in time: Press releases are archived, becoming an official record of the communicated message.
Source: Freepik
To obtain optimal results from a press release, it is essential to have two fundamental tools :

An expert writer  who makes the message an attractive and interesting communication for the audience.
A massive and versatile platform  to ensure that the communication reaches all audiences in various formats.
In short, the press release is a very useful tool that adapts to all formats, allows you to reach different audiences with great reach and coverage, positions the company and leaves a record of the message over time.



At Genwords  we have specialized press writers, ideal for creating press releases with successful communication and content. Visit our site and discover the advantages of working using Press Releases.

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