As we mentioned, the content team requires several specific and necessary profiles to function properly. These include graphic designers, content directors, strategy managers, copywriters, and , of course, community managers.
Below, we'll explain in detail the tasks each one performs bc data hong kong and their main characteristics.
Editor
This is a key role for creating your social media strategy, newsletters , and more. They'll be responsible for writing in- and out-of-home copy, and carrying out all creative work through word of mouth : blog posts, downloads, landing pages, pillar pages, and much more.
Everything starts here, so the writer must be a versatile person, capable of adapting to the different platform formats and the objectives of the communications to be launched.
You should always know how to find the appeal of the topic at hand and communicate with a good sense of humor and creativity to capture the reader's attention. There are many techniques that can be applied, such as storytelling .
Designer
The graphic designer is responsible for taking what the writer has written and described and designing the pieces. A writer works closely with the designer: the designer brings the writer's ideas to life and creates the pieces through graphic and audiovisual resources.
This means both partners must be in constant communication and follow the same guidelines, regardless of the medium. In other words, it doesn't matter whether it's an Instagram story or an infographic for email marketing: the key is the message.
In turn, the designer must adhere to the company's style manual and visual communication guidelines (or brand image). All pieces must be consistent and part of a single aesthetic universe.