You've come to the conclusion that it's time to hire professionals for your marketing needs. Now, which is better: a freelancer or a specialized agency?
Both options have advantages and disadvantages:
On the one hand, a freelancer can only fill one role within the bc data europe marketing team. However, they're a good option for building a long-term relationship if you only need to cover a specific aspect of the content strategy.
55% of companies have small or single-person marketing teams across their entire organization. (Content Marketing Institute)
On the other hand, an agency acts as an intermediary: it hires freelancers and then connects them with clients who need content. When you need workers with diverse skills, choosing an agency is the best solution.
Other benefits your company can gain by hiring a digital marketing agency include:
Count on specialized services. Digital marketing agencies not only bring together the various roles necessary for your campaigns, but also have the ability to develop a comprehensive and customized marketing strategy for each client. By hiring a marketing agency, you can ensure you have highly trained professionals in diverse areas such as inbound marketing , content marketing, SEO, and copywriting, among others.