Without a doubt, because it's the social network of the moment. The data from the Harvard Business Review , which we've already cited, speak for themselves:
In less than two years, TikTok has become a rival to other superpowers bank database like Netflix, YouTube, Snapchat, and Facebook.
It has surpassed 150 million downloads worldwide and is available in more than 75 languages.
His short videos (just 15 seconds long), at times rudimentary and homemade, at times comical and hilarious, have captivated users around the world.
With an interface that requires little translation, it has become a Chinese-friendly application for the Western linguistic and cultural environment.
The creator of TikTok is a former Microsoft engineer in his mid-forties, eager to take Chinese developments to the next level.
ByteDance is one of China's 86 unicorns , with a valuation of $78 billion in 2018.
How much should you invest in TikTok advertising?
Although TikTok's advertising platform is very new, its campaign prices are higher than those of Facebook or Instagram, for example. This phenomenon is due to the incredible popularity it has gained in a short period of time and based on the characteristics we discussed in the previous point.