Detect fluctuations in ranking

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Detecting fluctuations in keyword rankings is important for responding to changes in your SEO. Sudden drops can be indicators of technical issues, algorithm updates, or increased competition.

By regularly monitoring and investigating ranking fluctuations, you can proactively adjust your strategy to maintain or increase your rankings.

Optimize "below average" pages
"Underperforming" pages, such as those ranked on page two or beyond, have potential but require additional attention.

Optimizing these low-performing pages by updating the content with fresh information, fusion database adding relevant keywords, or increasing internal and external links [helps].

You should also improve the page's metadata, speed, visuals, and overall user experience. By addressing these areas, you can increase the relevance and visibility of these pages, which will help them move closer to the top of search results and attract more organic traffic.