Semrush has become known for its advertising benefits, but it can also be useful for keyword research. It helps you make the keywords offered by AdWords profitable.
SEMrush makes these profitable keywords competitive niches, as it will provide you with some overlapping data such as volume and competition.
On the other hand, this tool will also show you all of a competitor's paid keywords and the ads they're using for each one.
This is a rarely used tool for market research. However, it special lead can be very helpful in generating keyword ideas from a phrase.
Additionally, it provides information on search volume, competition, and search intent for each keyword.
SEMrush Topic Research Tool
It's designed to showcase relevant topics related to your business and allows you to discover trending or most searched topics within your industry.
Keyword Difficulty Tool
A tool that will let you know how difficult it might be to rank a keyword in the top search results. It gives you a difficulty score ranging from 1 to 100.