Cost Per Click (CPC) is one of the metrics used in digital marketing to measure the cost incurred by advertisers when users click on their ads. In this article, we will discuss what CPC is, how to calculate it, the function of CPC in digital marketing, and the importance of understanding and optimizing CPC to improve the efficiency of ad campaigns.
List of contents
What is Cost Per Click (CPC)?
How to Calculate CPC
CPC Functions in Digital Marketing
The Importance of Understanding and Optimizing CPC
Tips for Optimizing CPC
Conclusion
Cost Per Click (CPC), or Cost Per Click, is the amount an advertiser buy phone number list is charged each time a user clicks on their ad. CPC is often used in the pay-per-click (PPC) advertising model, where advertisers pay only when a user actually interacts with their ad.
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How to Calculate CPC
The way to calculate CPC is by dividing the total cost of the advertising campaign by the number of clicks received. The formula is:
[ CPC = Total Cost of Advertising Campaign / Number of Clicks]
For example, if an ad campaign has a total cost of $100 and receives 200 clicks, then the CPC is $100 / 200 = $0.50 per click.