How does Google Shopping work?

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One of the main features of the platform is accessibility and ease of use.

Products are initially displayed by relevance. Your potential customers can search using filters based on various criteria.

For you, online sales professionals
Google Shopping offers you a showcase for your online store Shopping Cart.

Free listings are located directly in the Shopping tab.


If you want to go further, Google Shopping offers many additional features, including ad optimization and special offer promotion. These paid ads will appear alongside your Google Ads text ads (sometimes at the top of your text ads, sometimes on the right).


The advantages of Google Shopping

By listing your Panierdachat online store products on Google Shopping, you will significantly contribute to promoting your brand.

Optimal visibility : With a visual variation gambling database hong kong of your products directly from search engines
More traffic : Google Shopping ads generate 65% of clicks on the web. And by clicking on the product, your customer is sent directly to the merchant's e-commerce site .
A highly qualified prospect clientele: By clicking on your ad, your potential customer will have targeted the product they want and this will be in accordance with the price they have been offered.
A better conversion rate : Because requests are targeted at the source, the conversion funnel will be shorter because your potential customer will have to go through fewer intermediaries to reach the sale. In fact, we've seen a 30% higher conversion rate.
An excellent prospecting tool : By visiting your online store, potential customers are likely to be interested in other products. You will then be able to collect additional data to better target your marketing campaigns.
Simplified and automated management : Google's algorithm takes into account the data and structured content uploaded for your products, namely the image, title, and description. You won't need to work on your keywords.
An SEO opportunity : Being present on Google Shopping allows you to appear several times in the search results (SERP) and therefore obtain better positioning.