The current concern is about the damage that the entire production process causes to the environment , from the polluting gases from factories to the amount of single-use plastic in packaging.
There are several companies that have conquered this niche with natural, environmentally friendly, and reusable products.
Bee's Wrap , for example, offers a sustainable, plastic-free way to phone number list store food that is also less expensive for the consumer because it is reusable.
Meraki , for its part, was born with a similar purpose, but focused on an oral hygiene solution for those who did not want to continue buying plastic products that were impossible to recycle.
Diverse Consumers
The LGBTQ+ community is vast and made up of a wide variety of people with unique consumer habits.
In an era where gender stereotypes are increasingly challenged, offering options for all body types is the new consumer demand.
For this audience, it's crucial to create authentic and real connections: it's not enough to identify problems; real solutions must be offered.
To insert yourself into this niche, you can propose products such as makeup for different skin types, clothing designs inspired by the gay pride flag, or garments that are truly for all bodies.
For example, a few months ago Mercado Libre launched a new category on its website offering, in addition to women's and men's clothing, genderless clothing .
TomboyX , on the other hand, is an underwear brand that saw an opportunity to establish itself in a specific niche by launching “underwear for every body.”