To create your buyer personas, you must carry out three key actions: research, identify trends, and create buyer profiles based on the information you collect.
Ultimately, your buyer persona will be your guide for creating strategically focused content to attract your target audience and guide them through the entire inbound process, paying attention to their specific needs and increasingly personalizing your messages.
It is the process that a buyer goes through whose final destination is the completion of the purchase.
The simplest way to think of it is as a research process. When we're whatsapp number list in the middle of a situation, we probably don't immediately identify what the problem is; instead, we need more information to understand how inbound marketing works.
There we begin to educate ourselves to understand our problem and its possible solutions. Below we define the stages of the buyer's journey:
Recognition: This is the initial stage we mentioned earlier. The user seeks to educate themselves, understand, contextualize, and name their problem. Imagine you've set several goals for managing your store, and these correspond to several processes. At the end of the month, you realize you haven't achieved several of those goals. Initially, you don't know what the problem or situation is that's preventing you from reaching those goals. This is when you begin to investigate to understand it; this is what we call the recognition phase within the functions of Inbound Marketing .