Instead of sending a single birthday email

[suchona.kani.z]

you might consider creating a full-fledged birthday campaign in case the recipient doesn't make a purchase after receiving the first message. For example, it could look like this:

Your birthday is coming up! Here you have a 25% discount! (3 weeks in advance)
Happy Birthday! Did you get a discount code? (on your birthday)
Continue the celebration and get 25% off! (3 to 5 days after)
Or set up a reminder email to be sent a week after the subscriber opens the first birthday email but doesn't redeem the gift. Like Aveda:

Anniversary campaigns: reminders

Anyway, reminder emails generate a rate increase of at least 20% on some metrics, see the chart.

Anniversary campaigns: chart - comments
Source
Birthdays are not the only reason to give gifts
You can also set up automation for other events and vietnam email list anniversaries. In the Czech Republic, for example , name days are offered , although it can be a bit tricky. For example, in the case of the name Petr, which is in the calendar twice, or for various non-traditional names that are not yet in the Czech calendar at all.

The company Outdoor Voices came up with a novel idea and sends out half-birthday emails, meaning 6 months before the actual birthday.

Other options include events related to customer interactions with your brand. This could be an anniversary:

signing up for the newsletter,
purchasing the first product.
A suitable emailing tool will help you set up automatic campaigns correctly.
We won't go into details about automation settings, as each tool has a different user interface. We'll just mention that Drip came out on top in our comparison of tools (in terms of automation) .

Don't hesitate to include anniversary emails in your automated campaigns. And don't be afraid to be creative, there are no limits to your imagination.