End the email with a call to action

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You're almost done and the imaginary fish has swallowed the bait and reel, so it would be a shame not to pull it out, don't you think? So put a clear and prominent call to action at the end of the email , ideally in the form of a button. But always keep in mind that you're only interested in establishing a relationship - so don't refer the recipient to an offer of products or paid services, but suggest a free 30-minute consultation, a personal meeting or perhaps an e-book to download.

Write and send more cold emails

People are busy and often don’t notice even great cold emails. So, if they don’t respond, we recommend sending a few more, with the second being a slightly shortened version of the first (in case they didn’t read it), the third as a reminder (in case they didn’t read the first two or forgot to take action), and the fourth as a farewell. Don’t get discouraged right away, because you can triple your response rate with this strategy.

A brief reminder might look like this:

Remind yourself.
And when specifically should you send cold emails? The best results are achieved by emails sent on Tuesdays and Thursdays - either around six in the morning (before work) or after eight in the evening (after work).

Tip: Connect your campaign with LinkedIn marketing automation

… and reach out to recipients on a professional social network, where new zealand email list you can send them a connection request and a personalized message, which will significantly increase the chance of them responding. As was the case with Agisko, an IT security company. They wanted to reach a new audience and, with the help of the Grow Force agency, they managed to achieve a 54% open rate for a cold email campaign and secure over 70 online meetings with potential customers using LinkedIn.

Connect your campaign to LinkedIn. Like Agisko.
Results of the Agisko campaign.

Do you want to help reach a new audience with a cold emailing campaign?
Write to us . Together we will find the best solution.

Vojta has been drawn to writing since high school, when he and a classmate ran a website that mapped four years of joys and sorrows of České Lipa teenagers. At that time, he did not yet believe that he could make a living from his hobby, so he chose the path of a more pragmatic education and career. After a security and legal interlude, he coincidentally returned to what truly fulfills him – and has stayed there ever since.