How to conduct research in email marketing

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If you haven't done any research yet, the easiest way to start is by asking for post-purchase feedback .

Strengthen your email marketing by incorporating surveys
Simple, the customer knows exactly what they are responding to, what they are rating, it doesn't take up too much time – these are important aspects of an email survey and we will talk about them in the next part of the article. You can go one step further and give the customer the opportunity to rate the purchased product .

But don't mix too much into one survey (see next tip).

Focus on one thing

You certainly want to learn as much as possible from your customers, but ask them questions gradually , with a distance. Create different categories and separate surveys for them. Ideally, with one clear question iraq email list and multiple choice answers. Such surveys get the highest engagement from respondents (22.4%) .

Respect respondents' time

Time is precious and people are really busy these days. But if you show them that you are aware of this and that you respect it, they will be more willing to work with you . That's why it's a good idea to send surveys that focus on one thing at a time. And it's also a good idea to mention how long it will take for customers to respond.

How to conduct research in email marketing
Source: emaildesign.beefree.io
Although JayBird has included 5 questions in the survey, they inform you of this right at the beginning and state that it will take 2 minutes.


This is a huge advantage of email marketing. You can segment respondents into smaller groups for optimal targeting . You can send an email only to people who respond well. More people will complete a survey when it is targeted to their interests and online behavior .