7 tips to bring your emailing to the world average in 2022

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Whether you're new to email marketing or have been around for a while, you want the same thing: sending the best email campaigns possible . Read on for seven best practices to help you attract new customers, retain existing ones, and improve conversion rates in 2022 and beyond.

Don't underestimate welcome emails
An average of 82% of recipients open a welcome email ( GetResponse, 2017 ). Use this to your advantage and include essential information in your welcome email that your audience needs to know. The click-through rate for welcome emails is 22-25%, so don’t hesitate to offer something exclusive to kick off your journey together.

What a great welcome email should look like
We've already written about how to seize your first opportunity with customers , but if you don't feel like reading the article, here's a quick summary. Focus on these two areas in your welcome email:

Graphics – an attractive design that will ideally match your website oman email list can attract attention at first sight. Before you get excited about different fonts and colors, repeat the good old saying “simplicity is beauty”. But graphics are not a requirement for every email you send. On the contrary, some companies deliberately send emails that look completely ordinary, just like a regular message. And it works!
Text – a welcome email is essential, so play around with it. It should be interesting, understandable, trustworthy and, above all, error-free. Feel free to hire a proofreader. Your welcome text is your unique opportunity to present yourself in the best light – and if you mess it up, it won’t add much to your company’s credibility. Write clearly and concisely, wordy fluff will only help your message on its way to the trash.
Desigual welcome email

Desigual's email welcomes, informs, and offers. The message is divided into several sections, allowing the brand to segment its audience using click-through data.