When to offer products again

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Cross-sell campaigns have a reputation as one of the most profitable methods. This is mainly due to two factors. The first is the fact that the target group in this case are customers who have already shown us their trust at least once. The second is the ability to time the offer well. With cross-sell campaigns, it is important not only what you offer, but also when you offer it. You can send an email to the customer almost immediately after the purchase or the day after , relying on the well-known saying "strike while the iron is hot". This strategy can be useful for fashion clothing or sports equipment.

For products such as pet food or cleaning products, you can work with when the customer is likely to run out of the product and remind them at the appropriate time . It is also appropriate to reach out to lebanon email list customers who have not purchased for a long time with an offer. But there are many more options. You can also use cross-sell automation if the customer does not complete the purchase , i.e. when abandoning the cart . This is an unpleasant but very common phenomenon when shopping online. Product suggestions can also be added to the so-called welcome campaign, which we use to address a new or potential customer.


Customer value
To make a cross-sell campaign successful, when designing it, think first of all about the customer benefiting from it. Ideally, we should make their work and time easier or inspire them. Unlike various discount campaigns and one-off offers, cross-sell campaigns have the ambition to have a long-term effect . It is therefore good to always look at them from the customer's perspective, and not assume that we need to increase sales of this or that. The customer will appreciate personalized offers that bring them value, while being overwhelmed by irrelevant messages may discourage them from further contact.