What should not be missing in any email

[suchona.kani.z]

In a few words, express what the reader can expect after clicking on the message. Don’t be too creative here – everyone needs to understand what the content is about. If you underestimate the subject line and the email remains unopened, people won’t learn about your offer.

Design and graphics
Your brand has been around for a while. You have your colors that fans will recognize you by, and you have an overall visual identity – stick to it in your emails. You can use complementary colors to match your product colors.

Our tip: Visually, it should be immediately clear what you are talking about and what you are offering. Don't drown the reader in a plethora of colors or distract them with a lot of visual clutter.

Lyrics
It really depends on what tone of voice you've been using so far. If you're communicating with your fans with jokes/short messages/stories/sarcasm, stick to your usual communication style in your email messages. Just like with visuals, the reader shouldn't get lost in the text.

Texts in the launch campaign
Photos, gifs and videos
Static images, or more or less moving images, can capture the reader's philippines email list attention - especially if they depict a product. You certainly won't hurt anything by showing people how to use the product.

Photos in the launch campaign
Product variations
For example, if you offer shoes in different variations, it would be a shame to limit yourself to the visual of one variant. People like to be given a choice, because they usually want to be at least a little different from others. A photo collage / gif / product portfolio is a way to introduce individual product types to your followers.

Our tip: Show the product in different situations. Let everyone imagine it better.

Testers
You probably tested the product before it was released. Do you have reviews? And could your fans see them? This will increase the credibility of the news.