Make sure your contacts are up to date

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Yes, it is possible, but it must be a so-called legitimate interest , where the customer is only offered similar services or products that he has already purchased. However, here too, it is necessary that the customer has the opportunity to check a checkbox before sending the communication (for example, during registration) that he does not agree to the sending of advertising communications.

One of the mandatory elements of every email or newsletter you send to your customers is the ability to easily unsubscribe from your database . The unsubscribe link should be clearly visible and the whole process should not be complicated.

When you store personal data, it should always be for a limited malaysia email list period of time that is adequate for the purpose of the processing and the user will be informed about it. If you were to obtain contacts, for example, as part of a limited-time event, and leave them in the database for several years afterwards, this could be a violation of the GDPR. So it is a good idea to go through and check your contacts from time to time.

Only collect information you intend to use.
GDPR only allows you to collect data that is necessary for your business purpose. Collecting data that you don't need and won't actually use is a violation of GDPR.

Be transparent about data collection
Inform in clear text what data you collect and why. It should be a matter of course to include a "Private policy" on your website. Do not try to copy its wording from elsewhere, as you could take over the text with its possible errors. The requirements of this text are set out in Articles 13 and 14 of the GDPR.

Do not sell or share user data with anyone
Never share data with a third party unless you have permission from users to do so.