What could go wrong

[mehadihasan123456]

The company implements the system too hastily or during internal changes. If you connect end-to-end analytics and simultaneously redesign the site, restructure the work of the sales department or conduct technical work, then this may happen: the data is incorrect or incomplete, applications are lost or duplicated, and employees are confused and overloaded, and the effectiveness of advertising is difficult to assess.
The company delays the implementation of the system or no one uses it. A common mistake, especially in large companies, is to wait until it is fully ready and bring it to perfection in order to implement everything at once. There is a risk of losing time and money, but never starting to use end-to-end analytics or not getting the expected result.
Employees are not trained or are not motivated to use the system. This bc data is critical for maintaining CRM and updating information about clients, statuses and transaction amounts. If managers do not enter information or do it incorrectly and untimely, the data in the analytics is incorrect and the tool itself is of no use.


How to avoid failure
Don't wait for perfect readiness, but master the system gradually - in separate blocks, where everything is already established and the situation is stable. For example:

launched a new website - set up the part with web analytics, counters, user personal account, etc.;
finished equipping a new call center and started working - you set up CRM and integrations, train employees to correctly record data and explain the importance of correct data, the impact on work results and remuneration, etc.
And combine the finished and mastered elements into a single system.