Diverse and responsible tasks

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The larger the company, the greater the responsibility of the social media manager, who represents the company in this function and can influence key decisions through the development and implementation of strategies in the social web.

Developing and implementing concepts requires coordination not only with management, but also with marketing, product development, the PR department, and other specialist departments. A social media manager has a particularly wide dominican republic phone number data range of interfaces with different people. This is what makes the job so diverse.


Top career prospects in social media marketing
Even though some industries are still hesitant, the overall trend toward the social media manager profession is on the rise, as more and more companies realize that their own resources are insufficient to cover the broad field of corporate communications in social media. In recent years, not only has the demand for employees with social media expertise steadily increased, but also for those who are primarily responsible for corporate communications in the new social media platforms. This trend is likely to continue, offering social media managers good to excellent job prospects.

What awaits social media managers
Unlike PR managers in traditional corporate communications, the social media manager is not the company's one-way mouthpiece, but rather an intermediary between the company and social media users. They must communicate corporate messages via social media while simultaneously capturing the moods of the networks. The recorded user sentiments directly influence their work and thus also the company's social media strategy.

Until a few years ago, many people didn't even know how to integrate a social media manager into their teams. While there were overlaps with other areas such as press and public relations, marketing, and internal online editorial teams, nowhere did the new job profile seem to fit in completely. This has fundamentally changed, at least in large companies, as they have created dedicated positions exclusively dedicated to corporate social media communications.

The situation is quite different in many SMEs. Especially in industry and skilled trades, established structures still significantly hinder the development of social media managers. Many company executives still consider the new communication channels a "nice-to-have" and prefer to rely on traditional forms of communication with customers and employees.

A social media manager who encounters such an employer needs not only assertiveness but also a great deal of patience if they want to successfully implement their ideas. Many bosses simply don't (yet) want to accept that customer communication via social media is far more beneficial than, for example, customer magazines, whose reach is very limited.