What can the HubSpot CMS do and who is it suitable for?

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At the beginning of April, HubSpot launched its new content management system, "CMS Hub." We explain what it's all about and what advantages the HubSpot CMS offers over traditional solutions.

HubSpot CMS Website Grader

HubSpot is a provider of marketing automation software . In April, the company released its new platform, "CMS Hub." It makes it possible to build a complete website. We took a look at which companies might benefit from the system and what advantages it offers over traditional CMS solutions.

Who is the HubSpot CMS suitable for?
The CMS Hub can be used by any company. While the Professional version is typically used for small to medium-sized websites , the Enterprise CMS is also suitable for larger websites . According to HubSpot, the CMS is designed to help fast-growing companies maintain their websites and leverage the benefits of marketing automation directly in conjunction with the website CMS. This allows new content to be published quickly and easily, for example.

HubSpot CMS is offered as Software-as-a-Service (SaaS). This means HubSpot handles hosting and maintenance exclusively. In return, there are monthly license fees for using the solution. This allows fast-growing companies to focus more on their core business—provided they're willing to pay for its use.

CMS Hub is easy to implement and easy to learn. Clear navigation and a step-by-step approach to website development make the software very user-friendly. HubSpot CMS is therefore ideal even for CMS newbies .

What are the benefits of HubSpot CMS?
CMS Hub is offered in two different versions: The Professional version includes all important core functions. It is currently available for €224 per month . The Enterprise version costs €830 per month and includes several additional features, such as separate brand domains, customer areas with login, and the direct integration of any custom web apps, e.g., for modules such as product catalogs/configurators and programmatic functions that are not available out-of-the-box. Unless otherwise noted, we refer to the Professional version in this article.

1. Ready-made templates & drag-and-drop
Let's start with the most obvious advantage: Using HubSpot CMS requires no latvia phone number data programming knowledge at all . The page layout can be implemented almost entirely via drag-and-drop, without any technical code. There are also ready-made templates for content elements like contact forms or CTAs . The "Themes" module also allows you to customize the website's design in a snap.

HubSpot CMS Themes

2. Useful tools
Speaking of modules and tools – the HubSpot CMS includes a whole host of them. This is another advantage over traditional systems like WordPress: There's no need to install additional plugins ; many are already included in the software. This eliminates unnecessary time spent on administration. Whether it's the content strategy tool for SEO support, an integration for excellent customer service, or the conversations tool with a built-in chatbot builder – marketers can find virtually everything their heart desires in the CMS Hub.

3) Excellent marketing support
Which brings us to another advantage: The HubSpot CMS offers marketers many options that go beyond those of a traditional CMS. While its feature set doesn't compare to a system like TYPO3, a special focus during development was placed on supporting marketing activities. For example, pages are automatically adapted to every device ("responsive design").

Because CMS Hub is linked to HubSpot's CRM, personalized content —so-called "smart content"—can be delivered to known website visitors. This ensures that each customer or lead receives only information relevant to their current stage in the customer journey. It's also possible to compare different versions of a page using A/B testing —and the Enterprise version even offers adaptive testing.