Advantages and disadvantages of performance marketing

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Performance marketing is ideal for e-commerce, i.e., online shops, where it can significantly boost product sales. The advantages are quite clear:

Extensively measurable success
Detailed results for each communication medium
Data-based optimization approaches
Performance-based pay
Performance marketing fits seamlessly into the existing marketing mix
But there are also a few pitfalls that you should be aware of before you start namibia phone number data running your first Facebook ads.

Extensive know-how in data analysis is a must
Continuous support of the campaigns is necessary
Continuous data-based optimization of advertising materials is required
Strategic testing is important for success
Tips for successful performance marketing
To help you get started with your performance marketing, we've put together a few crucial tips for you. Every performance marketer should take these to heart:

Define measurable goals & KPIs
This tip applies generally to (online) marketing, but is especially important in data-driven performance marketing. Set ambitious yet realistic goals against which you can measure your success. Your marketing should always follow a strategy – those who simply advertise without thinking will rarely achieve success.

So, right from the start, consider: What do I actually want to achieve? Within what timeframe do I want to achieve these goals? What budget do I want to use to achieve them? 30% more sales in the next quarter? Especially at the beginning, it makes sense to set smaller, shorter-term goals and sub-goals so you can measure their achievement more quickly. This way, you'll know after a short time whether you're on the right track and can record initial successes.

Goals could be, for example:

10% more sales in the coming month with a ROAS of 2
Increase in average basket value (AOV) by 20%.

It's important that you can measure your goals with concrete metrics. From the outset, determine which KPIs you will monitor to determine your goal achievement. These KPIs will also be tailored to the channels you use.