Tips for successful collaboration with an agency

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If you decide to work with an agency, there are a few prerequisites for a successful collaboration. Here are three tips:

No client-service provider relationship: Working with an agency should never be like a client-service provider relationship; rather, you should strive for a partnership. Only when you work together as equals will the agency challenge you and turkey phone number data contribute new ideas. Feedback loops are reduced because the agency contributes to your thinking and takes responsibility. A partnership ensures that the collaboration is enjoyable and successful.
The agency as part of the team: We already mentioned above that no one knows your brand better than your internal employees. However, even a good agency has the ambition to deeply empathize with your brand and understand your needs precisely. An agency should become part of your company during the collaboration. This means, for example, integrating it into your internal communication tools (e.g., Slack or Teams) to enable agile communication. You should also be transparent with your agency regarding your numbers, etc. – this is the only way they can delve deeply into your case and develop an optimal strategy for you.
Trust is the prerequisite for success: You've decided to bring an agency on board to help you strategically build and perhaps even restructure your performance marketing to improve the success of your ads and increase your revenue. To achieve this, a certain degree of freedom of decision and trust in the agency is essential. If you're not ready to change something, you should rely on internal staff. An agency is an experienced expert at your side – so be open to new approaches and give the agency the opportunity to implement and test ideas – this is the only way to discover your successful strategies and generate important learnings that will propel you forward in the long term.
advertace als Growth Partner
At advertace, we place great value on becoming a part of your team and understanding your brand. In partnership, we develop a customized growth strategy for your company and achieve measurable success.