How MLM business is developing in Spain

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Known for its warm culture, developed economy and convenient location in the heart of Europe, Spain has long been an attractive destination for MLM business development. But what exactly makes network marketing so popular in Spain?

Spain as a promising location for MLM business

Spain is a developed industrial country, whose economy ranks 6th in Europe and 15th in the world in nominal GDP. In 2023, the country's GDP reached $1.58 trillion and, according to the European Commission, it is expected line data to grow by 2.1% by the end of this year and by 1.9% in 2025.

Spain ranks 30th in the world according to the Ease of Doing Business Index. The country has a well-developed infrastructure and legal system, which makes it easy to register and run a business, but the Spanish tax system often seems complicated for entrepreneurs.

If we talk about mentality, the Spaniards are very sociable, and in society they have a reputation as “social bees” - it is not surprising that in such a country network marketing is thriving, and local networkers have a rather blurred line between personal and professional life.

The sociability of the Spanish also explains the popularity of social networks in the country - according to DataReportal, approximately 87% of the Spanish population actively uses social networks. Such a high level of activity in social networks allows Spanish entrepreneurs to easily attract clients or partners and promote their MLM business through these platforms.

Since personal contacts are very important for the Spanish, they often make purchases not through a company (by asking a question or leaving a request directly to the manufacturer) - they get to know and build close relationships with distributors. Also, it is worth considering the values ​​of local residents, and they consist of democracy and strengthening healthy, transparent, trusting relationships with each other.