What is a landing page?

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I've always wanted to go hot air ballooning. Floating through the skies in complete peace, without noise or other distractions, simply enjoying the view. Then, with the landing site in sight, slowly descend and land softly. A perfect trip and an incredible experience. The user experience for your potential customers should be just that: An unforgettable experience, a smooth approach, no distractions, and a soft landing on a "landing page." Today, I'll show you how to achieve this for your company with a few tips and tricks on the topic of landing pages. Among other things, I'll share: "What is a landing page?" "What is the purpose of a landing page?" and which basic elements should be implemented on a landing page.



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What is a landing page?


In short: A landing page is a web page that's separate from the website. It functions as a standalone page and isn't linked to the actual company website. It pursues a single, defined goal.

The main difference from a regular website is the purpose of the site. For example, a website has a homepage, various subpages, and a navigation menu. The goal of the website is to provide visitors with comprehensive information and give them the opportunity to learn about all aspects of a company and its offerings.

None of this applies to a landing page.

On a landing page, there is only one offer that the potential customer must be able to reach without distraction, because the goal of a landing page is, for example, to turn a potential customer into a lead, to book data collection or a service.

The visitor reaches a landing page by clicking on a link or a CTA, usually organically via the search engine or via ads.