Infographics for brochures with 5 examples

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Whether you're a frequent or occasional flyer, everyone needs to find their way around the airport—gates, check-in counters, passport controls, and signposts—all in a myriad of different formats. If you're in a country whose language you don't speak, you'd be hopelessly lost without infographics and pictograms. You encounter them every day and everywhere. The first infographic was published by William Playfair in 1786 as a bar chart, and the most famous infographics were created by Otl Aicher for the 1976 Olympic Games. Even in a brochure, textual information can be reduced to a single graphic element to make it easier to understand. You'll find valuable suggestions for creating poland phone number data infographics for brochures in this blog article.



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What is an infographic?


Generally speaking, an infographic is the summary of complex content in a graphic representation. This can be a single pictogram, for example for an escape route sign, or a complex flow chart. We encounter infographics everywhere every day. The goal of an infographic is to make the content easier for the reader to access. It is important that the information is conveyed as efficiently and clearly as possible so that the whole thing works in any language. The advantage of infographics is not only non-verbal comprehension but also often space-saving presentation. It is also important that the pictograms work in different sizes and are still easily recognizable. If infographics are used in brochures or on websites, for example, they must be clearly recognizable both in print and as small pixel graphics.