What sells fastest on social media

[mdabuhasan]

About 40 million Russians make purchases on social networks. And the share of online trade is growing every year. Social network users are loyal to online commerce and are ready to buy. Russians spent almost 600 billion rubles on social purchases in 2018.

The leader in online sales is the VKontakte network. This is partly due to phone number library
the convenience of the platform for retail: it has sales tools (order forms, online payments, product showcases), and a well-developed community system - it is convenient for entrepreneurs to keep in touch with the audience, constantly warming up interest in their product.
Not all categories of goods can be sold through social services. Very expensive goods and too cheap products are not in demand, since the former require large investments, and in principle are made infrequently and offline, and the latter are unprofitable to buy due to delivery.

So how to sell through social networks? You need to know not only what to sell, but also where to do it. Social network audiences differ in their age composition, in the interests of users. Odnoklassniki, Vkontakte, Facebook, Instagram - these platforms are used by different people from different social groups with their own interests and needs and, accordingly, with different requests for goods and services.
Distribution of social network users by age:
Vkontakte: 40% of participants are aged 25-34 years.
Instagram: 38% are aged 18-24, 37% are aged 25-34.
Odnoklassniki: 28% of registered people are aged 25-34.
Facebook: 28% are aged 35 to 44 and 26% are aged 45 to 59.
So, we see that Odnoklassniki and VK are not particularly different in their age composition, Instagram stands out a little - there are more students and other young people, Facebook stands apart - there is a much older audience. Take this into account when planning online sales. Trading through social networks is a two-way street. You either select a product for the site, or look for a main sales channel, focusing on your product.

Another option is to choose a product for sale based on current trends and hype. To find a "fashionable" product, study the Yandex search query statistics, it will show what people are looking for most often. So, at one time, you could make good money on spinners or a talking hamster toy. It was enough to give the cheapest advertising to get orders.
There is also a category of seasonal goods: gyro scooters, scooters, swimming pools, Christmas trees. But you can't build a stable business on them.

So, what sells fast on social media?
Overall, the following product categories sell well:
clothes and shoes;
food products;
educational programs;
beauty services;
Clothes and footwear
In this category, women's clothing and footwear, bags and accessories sell the fastest. Simply because there are slightly more women among social media users.