Without authentication, there is no way to know if an email is from someone you know. Fortunately, this technology has been around for years and most modern mail servers support it.
Perform periodic email security checks
Malicious attacks such as ransomware and phishing often use email as an attack vector. It is essential to perform regular checks on your network to ensure that all your systems are secure.
Use 2-factor authentication
Using two-factor authentication requires users to verify their identity with something other than a password. Whenever someone tries to access your account from a different device or location, 2FA requires them to enter a one-time code generated on their smartphone or sent to them via email.
This ensures that even if someone gets hold of your password (which happens all too often), they won’t be able to access your account without the second factor.
Don't open attachments or links unless they come from someone you trust or a company you know sent them. Even if an email seems legitimate, it could contain malware that installs on your device without your knowledge.
If you don't recognize an email sender's address or don't see it on a list of trusted senders, don't open the buy a motorcycle owner mailing list message, even if it contains a Word file attachment or looks like an invoice from a vendor that supports your business needs.
The final words
When it comes to email marketing, there is no such thing as being safe. Always make sure you follow security best practices and try not to cut corners. Your customers are counting on you to keep their data safe, and your brand depends on a good reputation.
Author Bio : PowerDMARC is a full-stack email authentication SaaS platform that helps organizations fight phishing, spoofing, impersonation, ransomware and other email-based attacks. With a team of DMARC experts, they have helped over 1000 customers prevent hackers from sending emails from their domains using DMARC , MTA-STS, TLS-RPT, BIMI, SPF and DKIM.
In such a competitive business environment, every single lead generated is crucial. You can’t afford to lose a potential customer because your team members don’t have the core lead nurturing skills to close the deal.