SendGrid is an email marketing platform that emphasizes email deliverability, or ensuring that emails arrive in recipients’ inboxes instead of their spam folders.
Characteristics
The email editor, analytics and reporting tools, and email deliverability are all great, but the contact management, segmentation, and autoresponder options are limited.
When managing subscribers, you can only search for email addresses and set up custom fields to collect more information about your customers.
SendGrid, without a doubt, goes above and beyond when it comes to email deliverability, making it ideal for an email marketer who wants to focus on this element or who is having trouble with emails ending up in spam folders.
The software is also significant in its integrations, with a separate API service hospital contact list that uses webhooks to ensure data flows seamlessly between multiple apps.
Prices
You can send up to 6,000 emails per month to up to 2,000 contacts with SendGrid's free plan. While the free plan only lets you design one signup form and doesn't have live chat or phone support, it does include automation and segmentation.
SendGrid offers two different premium plans. The Basic plan costs $15 per month and allows you to send up to 15,000 emails to 5,000 contacts per month. Automations are not included.
The Advanced plan costs $60 per month and lets you send up to 50,000 emails to 10,000 contacts per month.