A call to action in marketing is a message that prompts your visitors to do something, by clicking a button, subscribing to your newsletter, or purchasing something.
Its main goal is to convert visitors into customers.
Whether you write a blog post, an email marketing message, or a text-based landing page, you need to have a call to action or CTA to increase your chances of converting those readers.
It is important to remember that CTA buttons or goal-oriented texts should not be simply copied and pasted. Instead, they should be customized for each page and unique to the goal of each page.
Many brands use landing pages to capture leads, encourage online purchases, and improve customer leads for commercial real estate engagement.
However, the best landing pages are not just about aesthetics, but a combination of stunning images, a clear message, and effective CTAs.
Call-to-action phrases on landing pages can make or break your marketing campaigns.
For example, if your landing pages are well-designed, mobile-friendly, and have eye-catching colors, but your call-to-action sentences aren’t on point, it can put off your reader and even put you off your brand.
However, if your landing pages are a little more simple and minimal, your call-to-action phrases need to be targeted to motivate your visitors and drive them to convert.
CTA in email marketing messages
More and more small businesses are embracing the power of email marketing to build relationships and promote their products or services.
Email marketing messages paired with vital call-to-action phrases can bring you a steady stream of leads that you can nurture and convert into customers.
CTA buttons or CTA texts in an email should stand out from the rest of the message. In addition to that, they should be designed in such a way that they grab your reader's attention.