Furniture makers' commodity fetishism and the cult of price

[mdabuhasan]

The commodity fetishism of furniture makers and the cult of the price list as the religion of the furniture market and the main obstacle to development.

Reflections on the furniture market, mentality and furniture as a fetish and a limiter of actions. Inspired by visiting furniture exhibitions, getting to know the stands and "sort of" new collections of manufacturers, as well as general trends in the (under )development of marketing in the furniture market.

Part 1. Accusatory. At the bottom of the furniture market.

The Cuban savages considered gold a fetish of the Spaniards. They held a argentina phone number data feast in its honor, sang in a circle around it, prayed to be saved. If the Cuban savages had participated in a meeting of furniture manufacturers, they would have considered edges, slabs and fittings a fetish. Manufacturers are always ready to talk about it, but never about the buyer.

"After all, the main thing for them is the relations of production and exchange as social relations between things (money and goods), and not as relations between people." Karl Marx wrote about such developments in the furniture market in "Capital ". And there is no place for the buyer here, despite the fact that the distribution chain is very heterogeneous and consists of dealers (regional distributors), retail chains, online stores and "end-sellers ". But they are all in the background. The commodity approach prevails, when it is necessary to produce much more of others and different things, the nomenclature grows to an incredible amount, because "cherry " is also taken, as are all the endless modifications of shelves, chairs, mattresses, albeit only a few times a year.

And really, all this phantasmagoria of technical characteristics and a long range of products excites buyers so much that they want to run and buy furniture?

NO!!! Otherwise, furniture would not have ended up in 90th place "with a tail" in the list of priority purchases out of 100 products. We throw away the food sector and see that other industries related to non-food products and services, for better or worse, but still try to work with the human lifestyle. But our furniture makers are not like that. With complete concern for their business (understand it as you wish) and a mania worthy of the best horror masterpieces, they measure their fleet of machines, milling of facades, long price lists, without seeing the living people behind it, who are their clients, partners.

And so, at the next exhibition we see a bunch of copied and cloned products, immersed in a bloody ocean of competition. All this is seething, each of the manufacturers is trying to prove that it is his original idea, which was then adopted by everyone. In the end, he at least went to Poland or Italy for this, and others could not even do that.