Monitoring a brand’s key performance indicators mobile number list (KPIs) and consumer perceptions over time enables companies to make informed decisions and optimize their branding efforts.
The importance of social media is undeniable. Platforms such as Facebook, Twitter, and Instagram are becoming instrumental in the growth and promotion of a brand. Through market research, companies can learn how their brand is perceived on social networks and determine ways to improve their social media presence.
As consumers become more aware of the data collected by companies, concerns about data privacy and security may increase. Companies conducting brand tracking market research should be transparent about their data collection methods and implement proactive measures to maintain consumer privacy.